andrew symonds s asked:
I am very new to this PPC Marketing, from past 4 months i am working on PPC, the questions is : i am getting good CTR and even good traffic, but the CPA or the Cost/Conversion is high compare to the assigned goal.[like:Max:$15] but mine is running under $30, so please any of u have got any suggestion to controll the CPA, i am at the door step receive ur answers and suggetions, and because of this i getting scolding from the company manager, so plase do help
I am very new to this PPC Marketing, from past 4 months i am working on PPC, the questions is : i am getting good CTR and even good traffic, but the CPA or the Cost/Conversion is high compare to the assigned goal.[like:Max:$15] but mine is running under $30, so please any of u have got any suggestion to controll the CPA, i am at the door step receive ur answers and suggetions, and because of this i getting scolding from the company manager, so plase do help
thnks
What you need to do is pick better terms. The more specific a term the better the conversion rate will be. For instance, the term jewelery will bring alot of traffic but not alot of sales however the term discount 14k gold bracelet will most likely generate users who are ready to buy.
The trick is to find as many low cost, highly targeterd terms as you can to target in your ppc campaign and stop using broad un qualified terms. Here are some sites that can help you find better words.
inventory.overture.com
Left by adammarcltd on March 10th, 2010